Launch of McDonald’s Sensory Room at Sekolah Semangat Maju Taiping (SSMT)

MELAKA and TAIPING, 29 January 2018 – Staff and beneficiaries from Ronald McDonald House Charities (RMHC) Malaysia and representatives of Royal Bank of Canada (RBC) today celebrated the opening of two new Ronald McDonald Sensory Rooms.

Designed to help children with special needs and learning disabilities build cognitive skills and self-confidence, Ronald McDonald Sensory Rooms contain multi-sensory equipment to stimulate sight, sound, touch, and smell.

The opening of the two new rooms in Sekolah Semangat Maju Taiping (SSMT) and The National Autism Society of Malaysia (NASOM) Melaka, was made possible through funds raised from the second RBC Race for the Kids charity run in Kuala Lumpur, which was held in October 2017. Over 2,000 runners took part to raise more than RM200,000 in support of RMHC Malaysia. Since its launch in 2016, the RBC Race for the Kids in Kuala Lumpur has already helped RMHC Malaysia build four Sensory Rooms at special centers across Malaysia.

Victor Sim, Vice President, RMHC Malaysia, said the rooms play an important role in helping RMHC Malaysia fulfil its mission of creating and supporting programs that improve the health and well-being of children. “Since 1999, we have channelled more than RM2 million towards our Sensory Rooms program and more than 5,000 children have benefited.” Mr Sim said. “We’re grateful for the strong community support from RBC, which led to the development of our two new rooms, and we’re looking forward to another successful fundraising event in 2018.”

Preparations are already underway for the third RBC Race for the Kids in the autumn. Andy Allen, Head of RBC Investor & Treasury Services Malaysia, said he was thrilled to see the funds raised from the inaugural event go to such a worthwhile cause. “RBC’s annual Race for the Kids is an initiative that we are all very proud of. It is part of our broader commitment to helping communities prosper and it’s wonderful to see our fundraising efforts make such a big difference to the lives of young people with special needs and learning difficulties across Malaysia.”